BE PRETTY
Exploring the world of Soda, a Russian makeup brand for Generation Z, launched by L’etoile in February 2018. Together with the team, Studio IOIA created whimsical worlds with sparkly & witty vibes starring the mesmerising artist Ellen Sheidlin.
Let’s be pretty. Pretty funny. Pretty kind. Pretty smart.
Client ~ Soda Makeup
Creative Direction ~ Insane
Art direction & Set Design ~ Studio IOIA & Mark van Gennip
Model ~ Ellen Sheidlin aka Sheidlina
Make-up ~ Joyce Clerkx
Hair ~ Floor Kleyne
DOP ~ Diderik Evers
2018
