HOUSE OF RUBBER
Unveiling Otherworldly Elegance
Step into the surreal realm of Whipped Jewels, where House of Rubber collaborates with IOIA to unveil a collection that defies convention.
IOIA's influence permeated every aspect, from grasping the designer's vision to pushing into new territories. We explored uncharted realms, injecting surprises into the photoshoot and crafting props that echoed the jewels' essence.
The journey was akin to a spirited game of ping pong, where ideas bounced back and forth, eventually culminating in imagery that transcended boundaries. The result was a series of images capturing the essence of each jewel, campaign imagery infused with chewy textures & vibrant effects, and whimsical film shots that defy convention.
One standout moment? The creation of jelly cakes, serving as ethereal platforms for the jewels to shimmer in their glory.
Client ~ House of Rubber
Photography ~ Carlo Victimo
Videography ~ Kaja Cichocka
Production ~ Katharina Spitz Set Design ~ IOIA Model ~ Riva Keuning for The Coven Models
2022
