THE ADDITIVE PARADOX
A series of videos to introduce the wonderful world of General Electric Additive Manufacturing, a transformative approach to industrial production that enables the creation of lighter, stronger parts and systems through 3D printing with metals.
Together with the team, Studio IOIA took contradictions to emphasise the lightness & strength of the seemingly fragile GE’s products as a starting point to create the bespoke sets and props.
Client ~ General Electrics
Agency ~ Vayner Media
Direction ~ Insane
Art Direction & Set Design ~ Studio IOIA & Azul Cardenas
DOP ~ Remko Schnorr
Production ~ In & Out Production
2018
