ROOM FOR CELEBRATION
FEBRIK by Kvadrat creates distinguishing textiles that can be brought into play in the whole gamut of interiors. Three-dimensional structures and stretch are two common threads throughout the entire collection due to the process of knitting.
Studio IOIA was commissioned to create the New Years greeting video, using a selection of their range of textiles. Applied in miniature interiors on multiple surfaces, they show their versatility at best.
We emphasised on the textural qualities, patterning and colour ways, and created three different ‘rooms’ in which a New Years eve party took place ~ obviously ending with a big fat bang!
Client ~ FEBRIK by Kvadrat
Art Direction & Set Design ~ Studio IOIA
Video Direction ~ Lonneke van der Palen
Camera & Edit ~ Jelmar van Belle
Music & Sound Design ~ Ruben den Brok
2018
