BELOW THE SURFACE
During Dutch Design Week 2019, Studio IOIA collaborated with Baars & Bloemhoff to transition their Broeinest space in Eindhoven into 8 stylistic worlds. The kitchens designed for Quooker took center stage, accompanied by a curated selection of outstanding designer pieces, to enhance the colour & material trends.
Each room contained a 3D mood board to show the extensive range of Baars & Bloemhoff’s material portfolio, used in the spatial elements created for the show.
The material mood boards were also shot as still-life images, used to illustrate the trends in the ‘Below The Surface’ magazine.
Client ~ Baars & Bloemhoff
Art Direction ~ Studio IOIA
Exhibition Design ~ Studio IOIA
Kitchens & taps supported by Quooker
Still life Photography ~ Floor Knaapen
Exhibition Photography ~ Willeke Machiels & Ronald Smits
Many thanks for all designers & partners involved
