ADIDAS ORIGINALS
A fun faux fur universe (uni-fur-se!)
Modular, wrapped set elements create a maximalist world for Adidas Originals.
Adidas Originals wanted to create a Gen-Z environment, hinting to 90ies aesthetics to boost the feel of radiant joy and unapologetic boldness. All surfaces were covered in furry bright red, pink and lime green textile, an unconventional material on an interior design scale.
The poppy colours and geometric shapes allowed for playful configurations for the models to interact with, whilst showcasing the new collection of youngster apparel.
Client ~ Adidas Originals
Photography ~ Laila Cohen
Set & Prop Design ~ Studio IOIA
Make up ~ David Koppelaar
Hair ~ La Toya Velberg
2021
